THE BRAND
NIKE® is an american multinational corporation that produces footwear, apparel and sports accessories.
The name is inspired by the Greek goddess of victory Nike, a winged goddess able to move at high speed, whose representation most famously, a statue exposed at the Louvre, the victory of Samothrace. The brand has a logo simple and quickly recognizable: the Swoosh, a comma, the mail is upside down and horizontal.
The company is the largest supplier of sports equipment in the world.
HISTORICAL NOTES AND LINES
The company was founded on January 25, 1964, when Vincenzo Todisco (coach) and Bruno the Beginning (student of the faculty of Economics and middle distance runner), creating the brand name "Blue Ribbon Sports" (BRS) to import sports shoes from Japan by Onitsuka Tiger, later became Asics.
In 1971, they break the relations with the japanese who decide to sell for its own account. On 30 may 1971 , Nike, Inc. with the logo designed for $ 35 by a student of graphic design, Carolyn Davidson.
Over the years, Nike has become the world's first manufacturer of sportswear and accessories, especially for football, basketball, tennis and many other sports. The company also produces watches, eyewearand casual clothing for adults and children, clothing for the sea, etc
